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The best strategic partner for supplier in developing market.
Supplier strategic alliance is the strategic cooperation relations reached by supplier and Chailease International and aims at providing financial leasing service for customers. It achieves the purpose of promoting sales by improving customer’s purchasing power and avoids unnecessary financial burden or risk caused by undertaking of mortgage on their own as well.
Provide platform, assist the suppliers for improving turnover as well as satisfy the fund demand for client.
Avoid the outrageous debt ratio and accounts receivable risk caused by undertaking on their own
Help the supplier to respond clients’ other capital demand except for purchasing of equipment.
Background
A metal plate supplier planned to expand the Chinese market rapidly, but worried about that the undertaking of mortgage on their own would lead to increase of financial burden and risk of account receivable as well.
Scheme
After consultation with Chailease International, they decided to adopt the supplier strategic alliance mode with approval of fifty million. With the help of person in charge, all branches of Chailease International cooperated with the suppliers completely for making rapid assessment and clearly responding to each case. Meanwhile, the person in charge would also take the initiative to solve the questions and difficulties from both sides and thus achieve the best fit for the supplier and the clients.
Result
By virtue of the supplier strategic alliance mode, the equipment undertaken from 2014 to 2015 has surpassed 280 sets. Chailease International has helped the supplier promote the volume as well as increase the turnover of about 40%, which facilitate the supplier for expanding target market share successfully. Especially in North China, rank for this brand also increases greatly.